Posts Tagged ‘individual’

The ‘informal’ web

Posted in Communicate / Collaborate on June 26th, 2009 by Leanne Fry – Be the first to comment

So much of the strength of web 2.0 tools is the ability to connect and communicate that they provide to the individual. That’s right, the individual. Leiseberkhelpthi So is that a natural conflict right there, with many of the objectives and policies in most organisations?

LunchBytes1 Web 2.0 June09_059

When you look at how most intranets (and one could argue, organisations) are structured and managed, there’s a common theme.

Control.

Sure, there are risk and compliance elements to that formality, but much of it stems from the best of intentions to manage messages carefully and well. Organisations like to minimise chaos and that extends to information and communication.

But the fundamental element of a social network is the individual. Being an individual. Funnily enough, that’s really how we work as well, but it seems that once it’s captured, written down, shared, stored and so on, everyone gets nervous.

So in an organisation with a fairly conservative culture, there’s your first challenge in proposing any social networking tools.

There are ways to carve out space to raise the level of comfort about what the tools will really do, and demonstrate how to manage the risk. But it’s not really about the tools. Not to start with at least.